Deputy Director/Assistant Director Digital Media Marketing
Mehsana,
GJ,
India
Mehsana,
GJ,
India
Job Description
Position: Deputy Director / Assistant Director – Digital Media Marketing
Location: Mehsana
Organization: Ganpat University
Experience Required: 8 – 20 Years
Job Purpose
To lead and strengthen the University’s digital media and marketing initiatives by developing strategic digital campaigns, enhancing brand visibility, driving student engagement, generating quality admissions leads, managing online reputation, and establishing a strong digital presence for the University across national and international platforms.
Key Responsibilities
Responsible for planning and executing comprehensive digital marketing strategies for all constituent faculties and departments of the University.
Develop annual digital media plans aligned with University admission goals, branding objectives, outreach activities, and institutional growth strategies.
Lead digital campaigns across social media, search engines, websites, email marketing, mobile platforms, and online advertising channels.
Manage and strengthen the University’s presence on platforms such as LinkedIn, Instagram, Facebook, YouTube, Twitter/X, and other emerging digital channels.
Coordinate with admission, placement, academic, research, and international affairs teams for integrated digital promotions and campaigns.
Plan and execute lead generation campaigns to support student admissions, executive education, training programs, research initiatives, and institutional outreach.
Develop and monitor SEO, SEM, Google Ads, Meta Ads, YouTube promotions, and performance marketing activities to maximize reach and conversions.
Create and oversee high-quality digital content including videos, creatives, brochures, reels, podcasts, testimonials, blogs, newsletters, and promotional campaigns.
Ensure consistency of University branding, messaging, visual identity, and communication standards across all digital platforms.
Coordinate with graphic designers, photographers, videographers, agencies, and content creators for campaign execution and brand promotion.
Analyze digital trends, competitor activities, student engagement behavior, and market insights for strategic planning and campaign optimization.
Develop and manage the University’s digital communication calendar for events, admissions, achievements, rankings, placements, research, and social initiatives.
Monitor website traffic, campaign performance, engagement analytics, lead conversion metrics, and ROI through digital analytics tools.
Coordinate with the IT Department for website management, landing pages, digital integrations, portal updates, and technical enhancements.
Handle online reputation management and ensure timely response to digital queries, reviews, comments, and communication across platforms.
Plan and execute live streaming, webinars, virtual counseling sessions, online events, and digital outreach initiatives.
Build strategic collaborations with media agencies, influencers, digital partners, educational portals, and online communities for institutional promotion.
Support international student outreach and branding campaigns through targeted digital marketing initiatives.
Develop data-driven MIS reports, campaign dashboards, engagement analytics, and performance presentations for Management review.
Ensure confidentiality, accuracy, and security of digital communication data, campaign information, and institutional content.
Conduct periodic digital audits and recommend innovative technologies, tools, and marketing practices to strengthen the University’s online presence.
Manage digital marketing budgets and ensure optimum utilization of resources and advertising spends.
Guide, mentor, and supervise the Digital Media & Marketing team for effective execution and performance improvement.
Coordinate with external agencies and vendors for digital promotions, advertisements, video production, and creative campaigns.
Support branding and promotion of University events, conferences, FDPs, workshops, placements, CSR initiatives, innovation activities, and institutional achievements.
Prepare presentations, reports, campaign summaries, and strategic recommendations for Management review and decision-making.
Conduct surveys and digital feedback analysis to evaluate student engagement, campaign effectiveness, and brand perception.
Perform any other duties assigned by the University Management in the interest of the institution.
Eligibility Criteria
Educational Qualification
• Master’s Degree in Marketing, Digital Marketing, Mass Communication, Media Management, Business Administration, Public Relations, or related field from a recognized university.
• Certifications in Digital Marketing, SEO, Google Analytics, Performance Marketing, or Social Media Marketing will be preferred.
Experience
• 8–20 years of relevant experience in Digital Marketing, Media Management, Branding, Institutional Marketing, or Corporate Communications.
• Experience in Higher Education / University digital marketing preferred.
• Proven experience in handling large-scale digital campaigns, lead generation, and brand-building initiatives.